Grant Bergman
Marketing Management & Consulting
Marketing & Brand Strategy
Communications & Marketing Plans,
Decision Analytics & Diagnostics,
Marketplace and Audience Research,
Interim Management.

CORE CAPABILITIES / SERVICES OFFERED

As a veteran marketer with over 25 years experience I have managed businesses from $25 million to over $1 billion. I am an all-around marketing utility player, with strong strategic, communications, analytic and creative skills. The areas of focus highlighted below are my greatest core strengths, but by no means do they exhaustively represent everything I am good at. If you don’t see it here, ask! Preliminary consultations are always free.

Actionable Business Insights based on analytics of all sorts.
Most businesses have more internal data than they know how to use for marketing decision-making. Perhaps surprisingly, a business's CFO or Controller is often my best data source, because they have customer and transaction records that Marketing often does not even consider analyzing. I dive in deep to turn such data into revenue-generating and/or money-saving insights, such as:  (Show more/less)

Mission-Critical Market Research: Primary (custom), Secondary (existing syndicated) and Archival (your past studies). Currently I have one "packaged" business venture, described in greater detail on the page for "SurveyConcierge.com" (Show more/less)

Strategic Positioning: Process Facilitation/Leadership and Final Working Materials. Thoroughly trained and experienced facilitator for strategy sessions, as well as creative brainstorming sessions to inspire new products, marketing campaigns, brand names, promotional concepts, etc: (Show more/less)

Interim Executive Management Services. From interim Chief Marketing Officer to individual contributor on a project-by-project basis. Are you missing key marketing leadership in your business, either due to vacancies or because you just have not built out your marketing department yet? I can step in for projects large or small: (Show more/less)